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Release Date: January 13, 2003 The RL Wright Group chooses Vertical Marketing Management Group to deliver both traditional and online marketing strategy for major Utah luxury real estate company. The RL Wright Group, one of the top luxury real estate companies in Utah, announced this week that Salt Lake City-based Vertical Marketing Management Group (www.vmmg.net ) has been selected to implement both the traditional and online marketing campaign for RLWrightGroup.com, their new Utah Real Estate web site. Due to be officially launched in February, RLWrightGroup.com will provide a comprehensive database of real estate tools including, a full MLS search, moving checklists, market trends and buyer and seller tips. Vertical Marketing Management Group will be responsible for the site's overall online marketing strategy, including the management of a global search engine positioning campaign. VMMG has also been commissioned to produce an innovative off-line marketing program that will be revealed in June of 2003. Robert Wright, Principle of the The RL Wright Group, commented, "We aim to establish RLWrightGroup.com as the leading Utah Real Estate site on the Internet, and the first choice for visitors seeking information about Utah Real Estate." "Reaching our audience in Utah, as well as relocation visitors, is fundamental to the success of the project. We chose Vertical Marketing Management Group because of their open and consultative approach, their track record and their ability to operate in a content-oriented environment", Wright added. Bryan Brandenburg, CEO of Vertical Marketing Management Group, said, "We are delighted to be working on this prestigious campaign with the The RL Wright Group, and at the opportunity to apply our expertise to Utah and Real Estate. The value of our experience is perfectly demonstrated by the The RL Wright Group's combined requirement for traffic from the highly competitive US-based search engines as well as the need to produce content rich marketing vehicles." Brandenburg continued, "The The RL Wright Group marketing initiative leverages our core competencies in design, creative marketing and revenue growth both on and offline"
About Vertical Marketing Management Group
About The RL Wright Group For more information contact:
Bryan Brandenburg
Robert Wright
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